To understand Users Behavior with Valid, Scientific tools
Head of Psychological Researches @ Montpellier 3 university
Head of the Psychological Researches @ Montpellier 3 Univerity
Ethologist, Journalist & Essayist
Head of Research Engineering
Data Scientist & Statistician
The laboratory blog
We blog about Psychological Research, UX, Usability and its impact on your services and products (mostly in french)
Why work with a laboratory?
Work with true specialists in Psychology
Most agencies rely on survey technicians with no qualification at all in Psychology to conduct their tests.
Sometimes it is even graphic designers who supervise the research. But only Psychologists are true specialists of the human behavior. Only them have the the proper training and the tools to see past the obvious results.
Forget the 19th century Research techniques
Most techniques available on the market (brainstorming, focus groups...) are riddled with so many biais and inaccuracies that they make our first year student laugh.
Researchers know this fact for more than 50 years. So why do you continue to base you strategy on fallacious techniques when you can afford the latest research tools (Biopack, Eye tracker, Face Reader, E-Prime...).
6 different type of experts to analyze your problems
Cognitive Psychologists, Social Psychologists, Development Psychologists, Clinical Psychologists, Sociologists, Ethnologists and Ethologists belonging to National Research Centers will help you analyze your problems with different angles and different frames of reference.
Real User Strategy
At the end of a study, most agencies hand their clients a bunch of unorganized results. Bits and pieces. Or worse, they present the results to the audience and then they kind of forget them. If we help you understand your users, it is to really transfer what we learned into your design. To engage them in solutions that actually solve their problems and emancipate them.
We have Teachers, Trainers, Researchers, High level Statisticians, Test rooms, Experiment facilities, Experiment tools, access to the latest Research, Tax Rebates for research projects...
In brief we have the Ressources, the Tools and the Logistics to help you conduct smoothly and efficiently your projects
More and more companies rashly plunder the tools of Psychology to do neuromarketing. We do not believe this is a sane solution. Neither for users nor for companies.
The more you try to manipulate your users, the more you will anger them, the more people like us will denounce you and the more you miss the point: playing with your users is so much richer than trying to cheat them.