We light your way to innovation
"Whether you're entering a new market that you don't know yet or losing ground in a traditional market that you don't understand anymore, the problem is always the same: as a marketer or innovation manager, decisions are hard to make and you don't always have a trusted resource to fall back on.
Many agencies do communication, acquisition, strategic planning or advertising, but few know how to diagnose the real heart of the battle.
And when you're drowning in data at the beginning of a project and not sure of the path to take, the last thing you need is allies who offer only tactical and cosmetic solutions.
You need clarity and understanding?
That's what we do.
Thanks to Human Sciences, Strategy and Design, we have enlightened before you the creators of Jo&Joe (AccorHotels), SportStation (UCPA), Deezer, the new IKEA navigation modes, Euler Hermes, Allianz Travel"
You cannot properly understand your users if you are not accompanied by specialists. Today, how many agencies call themselves User Research agencies when no one in their team has a degree in Human Sciences? You wouldn't entrust your health to a fake doctor, so why entrust your understanding of usage and your strategy to people who make first-year student mistakes? Our psychologists have 5 to 8 years of higher education and we work with the public laboratories that train them.
The majority of strategy agencies on the market actually offer tactical solutions (SEA, marketing acquisition plan, communication plan...). But real strategy is about understanding the issues, not just rolling out acquisition recipes because you're used to them. Strategy is knowing why you do things: "It's better to have 100 soldiers you know what to do with than 1000 you lead for no reason".
Similarly, design cannot be reduced to a recipe to be made in 20 minutes. The soul of Design is to be revolutionary. The soul of Design is to heal. The soul of Design is to give people a degree of latitude, to emancipate them, to give them elements of choice, to help them. It is because you are going to help your consumers that they will trust you and stay. Neuromarketing and short-term manipulation strategies do not work.
Our Digital & Retail Expertise
Understand your users
Psychology / Sociology of uses & Prospective
Listening to customers & Measuring satisfaction
Emerging trends & weak signals
Test logistics (panels, recruitment...)
Launch new concepts
Search for grants
Study of needs & expectations / Market research
Exploration of new market segments
Exploration of new product lines
Testing of commercial and communication offers
Detection of opportunities & weaknesses of the competition
Design of new services
Modeling / Prototyping
Link to incubators
Invent new services & innovate
Statistical data analysis (Online surveys & Data)
Research & Understanding of user needs
Diagnosis of market usage
Construction of innovation strategies
Axiomatic & Disruption axes
Ethical & fair design possibilities
Modeling & Prototyping
Expertise of existing acquisition paths
Implementation of acquisition strategies (AARRR)
Listening to the customer on the keywords used
Creation of storytelling
Online advertising campaigns (SEA, Linkedin, Instagram, Programmatic...)
Ergonomic / UX / SEO expertise of landing pages
Creation of conversion landing pages
Design Web & Mobile Services
Design thinking & Sprint design
User journeys / User paths
Mechanics of engagement
Service page trees
Ergonomics & UX
Macro-architecture & Wireframes
Graphic design & Art direction
Web & Mobile Development
Place & Importance of the human being in innovation logics
Search for bright patterns in serving users
Innovation through Human Sciences
Effectiveness of ethical practices
Psychology & Listening to customers
User Research & UX Design
Training with Gobelins
Training with IONIS education group
Press & Customer Reviews
Harvard Business Review, Challenges, le Figaro, 20mn talk about our achievements
Read the Harvard Business Review, Challenges and Le Figaro article on how we helped Marie-Suzanne Locqueneux think about the service strategy of the new AccorHotels brand
The interview on the construction of the new UCPA sports complexes which aim to bring sport and health back into your daily life
The article in the newspaper 20 mn where we talk about our students and how we teach them to respect users who can never be reduced to simple consumers
Understand your users much more deeply
You need to understand the needs and expectations of users to make foresight, identify weak signals, identify emerging trends and understand the behaviors of your consumers. Classical consumer studies (interviews, focus groups, UX tests...) do not give you satisfaction or you do not know what to do with the results. Your customer listening is stagnating and surveys, "mystery" field visits and other "empathy maps" are getting you nowhere. It's time to call on expert consultants, Psychologists and Sociologists, able to understand and help users with new testing methods that will give you the keys to new innovation and breakthrough strategies, both in digital and retail.
We carry out the classics: online surveys, ergonomic audits, user tests, ethnographic studies, mock-up and wireframe tests...
But above all, we carry out value-added tests: customer usage mapping, prospective tests, psychology experimentation, iconic tests, care tests, constrained tests...
International user research
Through the projects carried out for our major customers, we have built up a network of partners capable of carrying out user tests all over the world. We cover key countries such as France, England, Germany, Spain, Italy, Scandinavia, the United States, Australia, Singapore and Dubai. If your project has an international stature, we can help you.
Exceed your current and misleading statistics
Do you need to ensure your acquisition strategies, your e-commerce strategies or simply your ability to dialogue and help your users? Our statisticians in Human Sciences are graduates of ENSAE (INSEE) and whose masters are the cracks of the discipline. They will help you to better understand the profiles and needs of your consumers, to detect unsuspected targets and to base your persona on scientific and tangible data rather than romanticize them with a raised finger.
Go beyond the universe of descriptive statistics that you are currently using and that mislead you to move on to correlative, causal and predictive statistics tests to identify new levers for action.
On the other hand, once you understand how people function, you can build the right measurement indicators. We can help you set up the key probes to measure the reliability of your product, its social impact and its real usefulness beyond simple conversion figures.
A breakthrough strategy, the real thing
Marketing Directors, Innovation Directors and Communication Directors, you sincerely want to make a good product for your customers, so you can no longer be satisfied with low-level graphical answers. It's up to you to understand the issues thoroughly and make the right decisions.
We have helped Allianz, Samsonite, Aramisauto, AccorHotels, UCPA... to review their service strategy.
But most of all, we know how to make the transition between User Research, Strategy and Design: the worst thing that can happen for you is to do a long work of User Research and Product Strategy and then see all your efforts ruined when it comes time to move to UX / UI. We help you to keep the marrow of your thinking.
Don't start your design sprints blind anymore. Don't make any more websites or services without knowing where you're going.
L'agence de Stratégie des Usages
UX & Ergonomics
Web & Mobile Projects
Redesign & Web Design
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Montpellier - Psychology Laboratory - rue Henri Serre, 34000 Montpellier, France
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