Fast & Fresh
The Usage Strategy agency.
Since 2009, we help decision-makers deal with uncertainty.
Our Psychologists, Sociologists and User Researchers will help you understand the real needs of users to build bridges with them, not walls.
Our specialists in Innovation and Acquisition Strategy will help you understand in depth the battles you are fighting in order to imagine truly useful services.
Our UX designers, UI designers, Web designers, Print designers, Illustrators, Motion designers, Photographers, Developers... will help you give shape to your vision.
Our Digital & Retail Expertise
Understand your users
Online Surveys
Barometers
Psychology / Sociology of uses & Prospective
User Research
Listening to customers & Measuring satisfaction
Emerging trends & weak signals
Scientific experiments
International studies
Test logistics (panels, recruitment...)
Launch new concepts
Search for grants
Study of needs & expectations / Market research
Exploration of new market segments
Exploration of new product lines
Testing of commercial and communication offers
Detection of opportunities & weaknesses of the competition
Design of new services
Modeling / Prototyping
Link to incubators
Invent new services & innovate
Statistical data analysis (Online surveys & Data)
Research & Understanding of user needs
Diagnosis of market usage
Construction of innovation strategies
Axiomatic & Disruption axes
Engagement design
Ethical & fair design possibilities
Modeling & Prototyping
Concept testing
Acquire customers
Expertise of existing acquisition paths
Implementation of acquisition strategies (AARRR)
Listening to the customer on the keywords used
Creation of storytelling
Online advertising campaigns (SEA, Linkedin, Instagram, Programmatic...)
Mailing campaigns
Ergonomic / UX / SEO expertise of landing pages
Creation of conversion landing pages
Design Web & Mobile Services
Usability audits
Design thinking & Sprint design
User personas
User journeys / User paths
Mechanics of engagement
Service page trees
Ergonomics & UX
Macro-architecture & Wireframes
Graphic design & Art direction
User testing
Web & Mobile Development
Against neuromarketing
Place & Importance of the human being in innovation logics
Search for bright patterns in serving users
Innovation through Human Sciences
Effectiveness of ethical practices
Psychology & Listening to customers
User Research & UX Design
Training with Gobelins
Training with IONIS education group
Our luxury clients
Some examples of clients for whom we have conducted User research, Strategy and UX Design in the field of luxury
Christian Dior
Customer studies on new beauty & cosmetic routines
of French customers
Chanel
User research and strategic elements to assist the design of the Chanel.com website
Guerlain
User research to understand how to transcribe the luxury store experience online
Jaeger LeCoultre
Consumer study on the traceability of fine watches and the need for expertise
Our retail & E-Commerce clients
Some examples of clients for whom we have conducted User research, Strategy and UX Design in the field of Retail & E-Commerce
IKEA
Organization of synchronized user tests between France, England and Sweden to support new user decoration strategies
Leclerc
Consumer study & Card sorting on the Leclerc Drive structure to help users find their way
Leader Santé
Usage and strategy study on the digitalization of pharmacies and customer follow-up needs
Bora
Usage study on cooking practices
& learning about downdraft cooktops
Orange
Usage study on cooking practices
User research & strategy on learning and user needs in terms of connected TV and associated social networks
Perial
Usage study on cooking practices
Understanding user needs in the relationship with brokers and strategic impact on online SCPI sales
La Poste
User tests on the digitization of mail services
Afnic
Research on the needs of VSEs/SMEs in terms of digitalization to exist on the French market and strategy of .fr services to create
Our insurance clients
Some examples of clients for whom we have conducted User research, Strategy and UX Design in the field of Insurances
Allianz
Usage study + Strategy to change the range of travel insurance products so that they really serve the users
Euler Hermes
User Research & Construction of a new service to help small businesses avoid bankruptcy due to non-payment
+Simple
User research + Strategy for cab and VTC insurance and the liberal professions
Swisslife
Consumer behavior and usage strategy for pension and retirement contracts for business owners
Our entertainment clients
Some examples of clients for whom we have conducted User research, Strategy and UX Design in the field of Entertainment
Deezer
Usage study on the deep nature of music
& the improvement of listening offers
Disney
Customer study on the reading needs of families and children
Privateaser
Online survey (segmentation + discovery of new targets)
& User research on the needs of event professionals
Asmodée
Fundamental research & scientific conferences on board game foresight and players' strategies
Our Travel, Tourism & Leisure clients
Some examples of clients for whom we have conducted User research, Strategy and UX Design in the field of Travel & Tourism
AccorHotel Jo&Joe
User research and strategic positioning
of the new hotel brand of the
Apanage
User research on the travel needs of French and Arab ultra-luxury targets
Ouibus
Understanding the differences in user needs for short and long hauls and the impact on e-commerce bookings
UCPA SportStation
User research & strategic positioning
of the new brand of sports complexes of the UCPA group
to bring users back to sports practice
Our automotive & mobility clients
Some examples of clients for whom we have conducted User research, Strategy and UX Design in the field of Automotive & Mobility
Aramisauto
Research and Strategy on the needs of customers
in search of new and used cars
En Voiture Simone
Customer study & strategic positioning to help young users to complete their license
Malakoff-Mederick + PSA + Simplon
Workshops on the uses and challenges of new mobility for people excluded from employment
Norauto
User research and strategy on the Norauto pass
to help users repair their car even in case of
in case of major technical problems
Press & Customer Reviews
Harvard Business Review, Challenges, le Figaro, 20mn talk about our achievements
Jo&Joe
Read the Harvard Business Review, Challenges and Le Figaro article on how we helped Marie-Suzanne Locqueneux think about the service strategy of the new AccorHotels brand
UCPA SportStation
The interview on the construction of the new UCPA sports complexes which aim to bring sport and health back into your daily life
Epitech Digital
The article in the newspaper 20 mn where we talk about our students and how we teach them to respect users who can never be reduced to simple consumers
Psychology
Today, everyone claims to be a "User Researcher" just like everyone used to claim to be a "UX Designer". We are Psychologists and Sociologists, the ethical understanding of users has been our job for 150 years, we are the only ones to have a real degree to do that. And we are attached to a National Scientific Research Laboratory.
Strategy
Strategy is not strategic planning or graphic design or UX Strategy. Without a deep vision of your market and the ability to understand the decisive options, you are going nowhere and your product is doomed to failure. Go beyond tactical products and communication leaflets.
Design
Design cannot be reduced to a 20mn quick cooking recipe. The soul of Design is to be revolutionary. The soul of Design is to care. The soul of Design is to give people a degree of latitude, to emancipate them, to give them elements of choice, to heal them. It's because you're going to help your consumers that they will stay.
Understand your users much more deeply
You need to understand the needs and expectations of users to make foresight, identify weak signals, identify emerging trends and understand the behaviors of your consumers. Classical consumer studies (interviews, focus groups, UX tests...) do not give you satisfaction or you do not know what to do with the results. Your customer listening is stagnating and surveys, "mystery" field visits and other "empathy maps" are getting you nowhere. It's time to call on expert consultants, Psychologists and Sociologists, able to understand and help users with new testing methods that will give you the keys to new innovation and breakthrough strategies, both in digital and retail.
We carry out the classics: online surveys, ergonomic audits, user tests, ethnographic studies, mock-up and wireframe tests...
But above all, we carry out value-added tests: customer usage mapping, prospective tests, psychology experimentation, iconic tests, care tests, constrained tests...
Cartographie des Usages
Tests iconiques
Tests contraints
Expérimentations Scientifiques
International user research
Through the projects carried out for our major customers, we have built up a network of partners capable of carrying out user tests all over the world. We cover key countries such as France, England, Germany, Spain, Italy, Scandinavia, the United States, Australia, Singapore and Dubai. If your project has an international stature, we can help you.
Paris, London, Frankfort, Madrid, Rome
Test rooms, User Research, UX analysis, User tests
Dubai, Ryad, Cairo
Test rooms, User Research, UX analysis, User tests
Sydney
Test rooms, User Research, UX analysis, User tests
Mexico, Rio, Sao Paulo
Test rooms, User Research, UX analysis, User tests
Exceed your current and misleading statistics
Do you need to ensure your acquisition strategies, your e-commerce strategies or simply your ability to dialogue and help your users? Our statisticians in Human Sciences are graduates of ENSAE (INSEE) and whose masters are the cracks of the discipline. They will help you to better understand the profiles and needs of your consumers, to detect unsuspected targets and to base your persona on scientific and tangible data rather than romanticize them with a raised finger.
Go beyond the universe of descriptive statistics that you are currently using and that mislead you to move on to correlative, causal and predictive statistics tests to identify new levers for action.
On the other hand, once you understand how people function, you can build the right measurement indicators. We can help you set up the key probes to measure the reliability of your product, its social impact and its real usefulness beyond simple conversion figures.
Statistiques descriptives
KHI2 & PEMs
Tests corrélatifs
Clusters
A breakthrough strategy, the real thing
Marketing Directors, Innovation Directors and Communication Directors, you sincerely want to make a good product for your customers, so you can no longer be satisfied with low-level graphical answers. It's up to you to understand the issues thoroughly and make the right decisions.
We have helped Allianz, Samsonite, Aramisauto, AccorHotels, UCPA... to review their service strategy.
But most of all, we know how to make the transition between User Research, Strategy and Design: the worst thing that can happen for you is to do a long work of User Research and Product Strategy and then see all your efforts ruined when it comes time to move to UX / UI. We help you to keep the marrow of your thinking.
Don't start your design sprints blind anymore. Don't make any more websites or services without knowing where you're going.
Strategy
Tactics
Engagement Mechanisms
Design Sprint, AD, UX, Prototyping, UI
L'agence de Stratégie des Usages
User search
Digital Strategy
UX & Ergonomics
Web & Mobile Projects
Redesign & Web Design
Service design
Psychology
Sociology
User search
Our latest interviews
Our latest conferences
Consumer Tests
Product Testing
Customer Reviews
