• Fast & Fresh

    You are a business leader, a marketing / innovation director or a project manager in charge of a strategic project.

     

    Your job is to win the digital battles that are coming up: new products & services, generation Z, green transition, CSR, AI, data science, finding the why of your company...

     

    You are asked to make decisions in the face of uncertainty: what will work? What are the priorities? Are the assumptions right? Do we have a good understanding of the users' needs? What lessons should we learn from User Research in terms of design?

     

    But making decisions is the hardest thing in the world. Especially when you're alone.

     

    Since 2009, Fast & Fresh is the User Strategy agency: our Psychologists, Sociologists, User Researchers, Strategy specialists and Acquisition specialists help French major companies make the right decisions to make their projects succeed. With users not against them.

     

    To navigate, you have to understand things in depth. That's what we do.

  • Our Digital & Retail Expertise

    Psychology & Prospective

    Psychology of uses
    Sociology
    Weak signals
    Emerging Trends

    Customer Listening

    User search
    Qualitative studies
    Quantitative studies & Surveys
    Listening to customers
    Usability audits
    UX Tests

    Digital innovation strategy

    Innovation strategy
    Disruption
    E-commerce & retail acquisition
    Purpose & Ethical Design

    Ethical design

    Search for fair gateways with users
    Design with social & environmental impact
    research respecting the Psychologists code of ethics
    Debunking of dark patterns and cognitive traps
    Psycho-sociological impact measurement

    UX Design Sprints

    Personae

    User journey

    Engagement mechanisms

    Wireframes

    Creation of websites & mobile apps

    Usability
    Navigation & Information architecture
    UX
    Mockups
    UI, Graphic Design

  • Our retail & E-Commerce clients

    Some examples of clients for whom we have conducted User research, Strategy and UX Design in the field of Retail & E-Commerce

    IKEA

    Organization of synchronized user tests between France, England and Sweden to support new user decoration strategies

    Leclerc

    Consumer study & Card sorting on the Leclerc Drive structure to help users find their way

    Leader Santé

    Usage and strategy study on the digitalization of pharmacies and customer follow-up needs

    Bora

    Usage study on cooking practices
    & learning about downdraft cooktops

  • Orange

    Usage study on cooking practices
    User research & strategy on learning and user needs in terms of connected TV and associated social networks

    Perial

    Usage study on cooking practices
    Understanding user needs in the relationship with brokers and strategic impact on online SCPI sales

    La Poste

    User tests on the digitization of mail services

    Afnic

    Research on the needs of VSEs/SMEs in terms of digitalization to exist on the French market and strategy of .fr services to create

  • Our insurance clients

    Some examples of clients for whom we have conducted User research, Strategy and UX Design in the field of Insurances

    Allianz

    Usage study + Strategy to change the range of travel insurance products so that they really serve the users

    Euler Hermes

    User Research & Construction of a new service to help small businesses avoid bankruptcy due to non-payment

    +Simple

    User research + Strategy for cab and VTC insurance and the liberal professions

    Swisslife

    Consumer behavior and usage strategy for pension and retirement contracts for business owners

  • Our entertainment clients

    Some examples of clients for whom we have conducted User research, Strategy and UX Design in the field of Entertainment

    Deezer

    Usage study on the deep nature of music
    & the improvement of listening offers

    Disney

    Customer study on the reading needs of families and children

    Privateaser

    Online survey (segmentation + discovery of new targets)
    & User research on the needs of event professionals

    Asmodée

    Fundamental research & scientific conferences on board game foresight and players' strategies

  • Our Travel, Tourism & Leisure clients

    Some examples of clients for whom we have conducted User research, Strategy and UX Design in the field of Travel & Tourism

    AccorHotel Jo&Joe

    User research and strategic positioning
    of the new hotel brand of the

    Apanage

    User research on the travel needs of French and Arab ultra-luxury targets

    Ouibus

    Understanding the differences in user needs for short and long hauls and the impact on e-commerce bookings

    UCPA SportStation

    User research & strategic positioning
    of the new brand of sports complexes of the UCPA group
    to bring users back to sports practice

  • Our automotive & mobility clients

    Some examples of clients for whom we have conducted User research, Strategy and UX Design in the field of Automotive & Mobility

    Aramisauto

    Research and Strategy on the needs of customers
    in search of new and used cars

    En Voiture Simone

    Customer study & strategic positioning to help young users to complete their license

    Malakoff-Mederick + PSA + Simplon

    Workshops on the uses and challenges of new mobility for people excluded from employment

    Norauto

    User research and strategy on the Norauto pass
    to help users repair their car even in case of
    in case of major technical problems

  • Press & Customer Reviews

    Harvard Business Review, Challenges, le Figaro, 20mn talk about our achievements

    Jo&Joe

    Read the Harvard Business Review, Challenges and Le Figaro article on how we helped Marie-Suzanne Locqueneux think about the service strategy of the new AccorHotels brand

    UCPA SportStation

    The interview on the construction of the new UCPA sports complexes which aim to bring sport and health back into your daily life

    Epitech Digital

    The article in the newspaper 20 mn where we talk about our students and how we teach them to respect users who can never be reduced to simple consumers

  • The key accounts we work with explain how help them succeed.

  • How we do it

    1

    Psychology

    Today, everyone claims to be a "User Researcher" just like everyone used to claim to be a "UX Designer". We are Psychologists and Sociologists, the ethical understanding of users has been our job for 150 years, we are the only ones to have a real degree to do that. And we are attached to a National Scientific Research Laboratory.

    2

    Strategy

    Strategy is not strategic planning or graphic design or UX Strategy. Without a deep vision of your market and the ability to understand the decisive options, you are going nowhere and your product is doomed to failure. Go beyond tactical products and communication leaflets.

    3

    Design

    Design cannot be reduced to a 20mn quick cooking recipe. The soul of Design is to be revolutionary. The soul of Design is to care. The soul of Design is to give people a degree of latitude, to emancipate them, to give them elements of choice, to heal them. It's because you're going to help your consumers that they will stay.

  • Understand your users much more deeply

    You need to understand the needs and expectations of users to make foresight, identify weak signals, identify emerging trends and understand the behaviors of your consumers. Classical consumer studies (interviews, focus groups, UX tests...) do not give you satisfaction or you do not know what to do with the results. Your customer listening is stagnating and surveys, "mystery" field visits and other "empathy maps" are getting you nowhere. It's time to call on expert consultants, Psychologists and Sociologists, able to understand and help users with new testing methods that will give you the keys to new innovation and breakthrough strategies, both in digital and retail.

    We carry out the classics: online surveys, ergonomic audits, user tests, ethnographic studies, mock-up and wireframe tests...

    But above all, we carry out value-added tests: customer usage mapping, prospective tests, psychology experimentation, iconic tests, care tests, constrained tests...

    Cartographie des Usages

    Tests iconiques

    Tests contraints

    Expérimentations Scientifiques

  • International user research

    Through the projects carried out for our major customers, we have built up a network of partners capable of carrying out user tests all over the world. We cover key countries such as France, England, Germany, Spain, Italy, Scandinavia, the United States, Australia, Singapore and Dubai. If your project has an international stature, we can help you.

    Paris, London, Frankfort, Madrid, Rome

    Test rooms, User Research, UX analysis, User tests

    Dubai, Ryad, Cairo

    Test rooms, User Research, UX analysis, User tests

    Sydney

    Test rooms, User Research, UX analysis, User tests

    Mexico, Rio, Sao Paulo

    Test rooms, User Research, UX analysis, User tests

  • Exceed your current and misleading statistics

    Do you need to ensure your acquisition strategies, your e-commerce strategies or simply your ability to dialogue and help your users? Our statisticians in Human Sciences are graduates of ENSAE (INSEE) and whose masters are the cracks of the discipline. They will help you to better understand the profiles and needs of your consumers, to detect unsuspected targets and to base your persona on scientific and tangible data rather than romanticize them with a raised finger.

    Go beyond the universe of descriptive statistics that you are currently using and that mislead you to move on to correlative, causal and predictive statistics tests to identify new levers for action.

    On the other hand, once you understand how people function, you can build the right measurement indicators. We can help you set up the key probes to measure the reliability of your product, its social impact and its real usefulness beyond simple conversion figures.

    Statistiques descriptives

    KHI2 & PEMs

    Tests corrélatifs

    Clusters

  • A breakthrough strategy, the real thing

    Marketing Directors, Innovation Directors and Communication Directors, you sincerely want to make a good product for your customers, so you can no longer be satisfied with low-level graphical answers. It's up to you to understand the issues thoroughly and make the right decisions.

    We have helped Allianz, Samsonite, Aramisauto, AccorHotels, UCPA... to review their service strategy.
    But most of all, we know how to make the transition between User Research, Strategy and Design: the worst thing that can happen for you is to do a long work of User Research and Product Strategy and then see all your efforts ruined when it comes time to move to UX / UI. We help you to keep the marrow of your thinking.

    Don't start your design sprints blind anymore. Don't make any more websites or services without knowing where you're going.

    Strategy

    Tactics

    Engagement Mechanisms

    Design Sprint, AD, UX, Prototyping, UI