Fast & Fresh
Fast & Fresh is the first Psychology of Use agency in France.
Since 2009, we pioneer in User-Oriented Academic Research & User Research.
For 10 years we developed breakthrough methods on a market that was then very little concerned about users or only practiced usability tests.
If studies always bring you the same platitudes
and if design thinking doesn't help you innovate, come talk to us to get out of tactical products.
Conceive services with users, with meaning, with ethics.
Our Digital & Retail Expertise
Psychology & Prospective
Psychology
Sociology
Weak signals
Emerging Trends
Customer Listening
User search
Qualitative studies
Quantitative studies & Surveys
Listening to customers
Usability audits
UX Tests
Digital innovation strategy
Innovation strategy
Disruption
E-commerce & retail acquisition
Purpose & Ethical Design
Ethical design
Search for fair gateways with users
Design with social & environmental impact
research respecting the Psychologists code of ethics
Debunking of dark patterns and cognitive traps
Psycho-sociological impact measurement
UX Design Sprints
Personae
User journey
Engagement mechanisms
Wireframes
Creation of websites & mobile apps
Usability
Navigation & Information architecture
UX
Mockups
UI, Graphic Design
we make a difference
IKEA
The organization of synchronized User Tests between France, England and Sweden
Euler Hermes
Helping VSE/SME contractors stop sinking because of delinquencies
Perial
Financing green buildings and the construction of Greater Paris with SCPIs
Théâtre du Châtelet
Bringing Y & Z generations to the theater
Our user test rooms
Paris
Our rooms with two-way mirror
dedicated to quality of understanding studies
customer needs
Francfort
Our rooms with one-way mirror dedicated to UX tests and weak signal studies on the German market
Sydney
Ergonomic audit and customer care
with our partners,
UX Design specialists
in Australia and New Zealand
Londres
Recruitment and user expectations
with our English experts
from User Research
Rio & Sao Paulo
Riyad
Dubai
Mexico
Nous les formons
IONIS
Epita: the experts in creative development
Sup'internet: the new generations of UX Designers
Since 2010
IFA Paris
Breakthrough innovation
Fashion and Luxury
Sciences Po
Digital innovation strategies
(interventions)
Université Paul-Valéry
Psychology, Sociology
and User Search
How we do it
Psychology
Today, everyone claims to be a "User Researcher" just like everyone used to claim to be a "UX Designer". We are Psychologists and Sociologists, the ethical understanding of users has been our job for 150 years, we are the only ones to have graduated for that and we are attached to a National Laboratory of Scientific Research.
Strategy
Strategy is not strategic planning or graphic UX Strategy. Without a deep vision of your market and the ability to understand the decisive options, you are going nowhere and your product is doomed to failure. Get out tactical products and com plaquettes.
Design
Design cannot be reduced to a recipe to be made in 20 minutes. The soul of Design is to be revolutionary. The soul of Design is to care. The soul of Design is to give people a degree of latitude, to emancipate them, to give them elements of choice, to help them. It's because you're going to help your consumers that they will stay.
Clients we have helped in Research & Strategy
Christian Dior
Guerlain
Jaeger LeCoultre
Chopard
Chanel
Accor
Privateaser
UCPA
Disney
Asmodée
IKEA
Leclerc
Danone
Orange
Afnic
Allianz
Malakoff Médéric
Swisslife
Leader Santé
+Simple
Perial
BNP Wealth Management
Natixis
Euler Hermes
Octopulse
Aramisauto
Norauto
En Voiture Simone
Ouibus
La Poste
Understand your users much more deeply
You need to understand the needs and expectations of users to make foresight, identify weak signals, identify emerging trends and understand the behaviors of your consumers. Classical consumer studies (interviews, focus groups, UX tests...) do not give you satisfaction or you do not know what to do with the results. Your customer listening is stagnating and surveys, "mystery" field visits and other "empathy maps" are getting you nowhere. It's time to call on expert consultants, Psychologists and Sociologists, able to understand and help users with new testing methods that will give you the keys to new innovation and breakthrough strategies, both in digital and retail.
We carry out the classics: online surveys, ergonomic audits, user tests, ethnographic studies, mock-up and wireframe tests...
But above all, we carry out value-added tests: customer usage mapping, prospective tests, psychology experimentation, iconic tests, care tests, constrained tests...
Cartographie des Usages
Tests iconiques
Tests contraints
Expérimentations Scientifiques
International user research
Through the projects carried out for our major customers, we have built up a network of partners capable of carrying out user tests all over the world. We cover key countries such as France, England, Germany, Spain, Italy, Scandinavia, the United States, Australia, Singapore and Dubai. If your project has an international stature, we can help you.
Londres
Salles de Tests, Recherche Utilisateur, Tests UX
Dubai
Salles de Tests, Recherche Utilisateur, Tests UX
Sydney
Salles de Tests, Recherche Utilisateur, Tests UX
Francfort
Salles de Tests, Recherche Utilisateur, Tests UX
Exceed your current and misleading statistics
Do you need to ensure your acquisition strategies, your e-commerce strategies or simply your ability to dialogue and help your users? Our statisticians in Human Sciences are graduates of ENSAE (INSEE) and whose masters are the cracks of the discipline. They will help you to better understand the profiles and needs of your consumers, to detect unsuspected targets and to base your persona on scientific and tangible data rather than romanticize them with a raised finger.
Go beyond the universe of descriptive statistics that you are currently using and that mislead you to move on to correlative, causal and predictive statistics tests to identify new levers for action.
On the other hand, once you understand how people function, you can build the right measurement indicators. We can help you set up the key probes to measure the reliability of your product, its social impact and its real usefulness beyond simple conversion figures.
Statistiques descriptives
KHI2 & PEMs
Tests corrélatifs
Clusters
A breakthrough strategy, the real thing
Marketing Directors, Innovation Directors and Communication Directors, you sincerely want to make a good product for your customers, so you can no longer be satisfied with low-level graphical answers. It's up to you to understand the issues thoroughly and make the right decisions.
We have helped Allianz, Samsonite, Aramisauto, AccorHotels, UCPA... to review their service strategy.
But most of all, we know how to make the transition between User Research, Strategy and Design: the worst thing that can happen for you is to do a long work of User Research and Product Strategy and then see all your efforts ruined when it comes time to move to UX / UI. We help you to keep the marrow of your thinking.
Don't start your design sprints blind anymore. Don't make any more websites or services without knowing where you're going.
Strategy
Tactics
Engagement Mechanisms
Design Sprint, AD, UX, Prototyping, UI
L'agence de Stratégie des Usages
User search
Digital Strategy
UX & Ergonomics
Web & Mobile Projects
Redesign & Web Design
Service design
Psychology
Sociology
User search
Our latest interviews
Our latest conferences
Consumer Tests
Product Testing
Customer Reviews