• Fast & Fresh

    Fast & Fresh is since 2009 the first Psychology of Use agency in France.
    Pioneer of Research in a market that was then very little concerned about users or only practiced ergonomic tests, Fast & Fresh has developed for more than 10 years advanced user research methods.
     
    If the studies always bring you the same platitudes
    and if design thinking doesn't help you innovate, come and see us.
     
    Get out of tactical products: do services with users, with meaning, with ethics.

  • Our Digital & Retail Expertise

    Psychology & Prospective

    Psychology
    Sociology
    Weak signals
    Emerging Trends

    Customer Listening

    User search
    Studies
    Surveys
    Listening to the customer
    Ergonomic audits
    UX Tests

    Digital innovation strategy

    Innovation strategy
    Disruption
    E-commerce & retail acquisition
    Purpose & Ethical Design

    Ethical design

    Search for fair gateways with users
    Design with social & environmental impact
    Respect for the Code of Ethics of Psychologists
    Detection of dark patterns and cognitive traps
    Psycho-sociological impact measurement

    UX Design Sprints

    Personae

    User journey

    Engagement mechanisms

    Wireframes

    Creation of web & mobile sites

    Usability
    Navigation
    UX
    Modeling
    UI, Graphics

  • we make a difference

    Revolutionizing the hotel for the Z generations
    with the latest AccorHotels brand

    Giving back a taste for sport even in urban areas with the new UCPA sports complexes.

    Not being afraid of breakdowns even when you have less money

    Change the entire range of insurance products
    so that they truly serve users in difficulty

  • IKEA

    The organization of synchronized User Tests between France, England and Sweden

    Euler Hermes

    Helping VSE/SME contractors stop sinking because of delinquencies

    Perial

    Financing green buildings and the construction of Greater Paris with SCPIs

    Théâtre du Châtelet

    Bringing Y & Z generations to the theater

  • Our user test rooms

    Paris

    Our rooms with two-way mirror
    dedicated to quality of understanding studies
    customer needs

    Francfort

    Our rooms with one-way mirror dedicated to UX tests and weak signal studies on the German market

    Sydney

    Ergonomic audit and customer care
    with our partners,
    UX Design specialists
    in Australia and New Zealand

    Londres

    Recruitment and user expectations
    with our English experts
    from User Research

  • Rio & Sao Paulo

    Riyad

    Dubai

    Mexico

  • Nous les formons

    IONIS

    Epita: the experts in creative development
    Sup'internet: the new generations of UX Designers
    Since 2010

    IFA Paris

    Breakthrough innovation
    Fashion and Luxury

    Sciences Po

    Digital innovation strategies
    (interventions)

    Université Paul-Valéry

    Psychology, Sociology
    and User Search

  • How we do it

    1

    Psychology

    Today, everyone claims to be a "User Researcher" just like everyone used to claim to be a "UX Designer". We are Psychologists and Sociologists, the ethical understanding of users has been our job for 150 years, we are the only ones to have graduated for that and we are attached to a National Laboratory of Scientific Research.

    2

    Strategy

    Strategy is not strategic planning or graphic UX Strategy. Without a deep vision of your market and the ability to understand the decisive options, you are going nowhere and your product is doomed to failure. Get out tactical products and com plaquettes.

    3

    Design

    Design cannot be reduced to a recipe to be made in 20 minutes. The soul of Design is to be revolutionary. The soul of Design is to care. The soul of Design is to give people a degree of latitude, to emancipate them, to give them elements of choice, to help them. It's because you're going to help your consumers that they will stay.

  • Clients we have helped in Research & Strategy

    Recherche Utilisateur Christian Dior

    Christian Dior

    Agence conseil luxe Guerlain, Recherche utilisateur luxe

    Guerlain

    Attentes et besoins des consommateurs luxe  montre

    Jaeger LeCoultre

    Tendances émergentes et signaux faibles luxe Paris

    Chopard

    Qui fait la recherche utilisateur et la stratégie luxe Chanel

    Chanel

    Créateurs et stratégie de Jo & Joe hôtellerie AccorHotels

    Accor

    Etudes quali et quanti évènementiel Paris

    Privateaser

    Comportement consommateurs et stratégie salles de sport sportifs

    UCPA

    Écoute client enfants chez Disney

    Disney

    Ethnographie et Tests Utilisateurs chez Asmodée enfants jeux

    Asmodée

    Meilleure agence de Tests Utilisateurs Paris

    IKEA

    Ethnographie, tests utilisateurs et tri par carte grande distribution

    Leclerc

    Stratégie et Marketing digital Danone

    Danone

    Prospective et tendances émergentes TV connectée Orange

    Orange

    Stratégie e-commerce TPE PME Afnic Etudes

    Afnic

    Meilleure agence acquisition Assurances Banque Allianz

    Allianz

    Expérience utilisateur mutuelles et assurances

    Malakoff Médéric

    Sprint Design et ateliers créatifs Assurance Banque

    Swisslife

    Besoins consommateurs santé Pharmacie, UX sprint designs

    Leader Santé

    Experts en conseil digital Assurances professions libérales

    +Simple

    Stratégie d'acquisition et d'innovation e-commerce finance

    Perial

    Innovation consommateur services luxe

    BNP Wealth Management

    Wireframes, Tests utilisateurs et compréhension consommateur secteur bancaire

    Natixis

    Personae, user journey, innovation digitale banque assurance

    Euler Hermes

    Personae, empathy map, user journey et wireframes SEO SEA

    Octopulse

    CX Customer experience secteur automobile innovation

    Aramisauto

    Stratégie acquisition Norauto innovation besoins consommateurs

    Norauto

    Compréhension des besoins clients permis de conduire auto-école

    En Voiture Simone

    Expérience Utilisateur voyage innovation client

    Ouibus

    Écoute client, innovation et test de nouveaux produits colis livraison

    La Poste

  • Understand your users much more deeply

    You need to understand the needs and expectations of users to make foresight, identify weak signals, identify emerging trends and understand the behaviors of your consumers. Classical consumer studies (interviews, focus groups, UX tests...) do not give you satisfaction or you do not know what to do with the results. Your customer listening is stagnating and surveys, "mystery" field visits and other "empathy maps" are getting you nowhere. It's time to call on expert consultants, Psychologists and Sociologists, able to understand and help users with new testing methods that will give you the keys to new innovation and breakthrough strategies, both in digital and retail.

    We carry out the classics: online surveys, ergonomic audits, user tests, ethnographic studies, mock-up and wireframe tests...

    But above all, we carry out value-added tests: customer usage mapping, prospective tests, psychology experimentation, iconic tests, care tests, constrained tests...

    Cartographie des Usages

    Tests iconiques

    Tests contraints

    Expérimentations Scientifiques

  • International user research

    Through the projects carried out for our major customers, we have built up a network of partners capable of carrying out user tests all over the world. We cover key countries such as France, England, Germany, Spain, Italy, Scandinavia, the United States, Australia, Singapore and Dubai. If your project has an international stature, we can help you.

    Londres

    Salles de Tests, Recherche Utilisateur, Tests UX

    Dubai

    Salles de Tests, Recherche Utilisateur, Tests UX

    Sydney

    Salles de Tests, Recherche Utilisateur, Tests UX

    Francfort

    Salles de Tests, Recherche Utilisateur, Tests UX

  • Exceed your current and misleading statistics

    Do you need to ensure your acquisition strategies, your e-commerce strategies or simply your ability to dialogue and help your users? Our statisticians in Human Sciences are graduates of ENSAE (INSEE) and whose masters are the cracks of the discipline. They will help you to better understand the profiles and needs of your consumers, to detect unsuspected targets and to base your persona on scientific and tangible data rather than romanticize them with a raised finger.

    Go beyond the universe of descriptive statistics that you are currently using and that mislead you to move on to correlative, causal and predictive statistics tests to identify new levers for action.

    On the other hand, once you understand how people function, you can build the right measurement indicators. We can help you set up the key probes to measure the reliability of your product, its social impact and its real usefulness beyond simple conversion figures.

    Statistiques descriptives

    KHI2 & PEMs

    Tests corrélatifs

    Clusters

  • A breakthrough strategy, the real thing

    Marketing Directors, Innovation Directors and Communication Directors, you sincerely want to make a good product for your customers, so you can no longer be satisfied with low-level graphical answers. It's up to you to understand the issues thoroughly and make the right decisions.

    We have helped Allianz, Samsonite, Aramisauto, AccorHotels, UCPA... to review their service strategy.
    But most of all, we know how to make the transition between User Research, Strategy and Design: the worst thing that can happen for you is to do a long work of User Research and Product Strategy and then see all your efforts ruined when it comes time to move to UX / UI. We help you to keep the marrow of your thinking.

    Don't start your design sprints blind anymore. Don't make any more websites or services without knowing where you're going.

    Strategy

    Tactics

    Engagement Mechanisms

    Design Sprint, AD, UX, Prototyping, UI