Find your fit to market faster
with usage psychology
What is a Fit to Market and a traction point in customer relations?
How to find your Fit to Market more quickly with the help of the Psychology of Use
and the Sociology of Innovation
Why aren't we practising neuromarketing?
We are featured in the national press
Harvard Business Review, Challenges, le Figaro, 20mn talk about our achievements
The article in the newspaper 20 mn where we talk about our students and how we teach them to respect users who can never be reduced to simple consumers
Allianz, personal & travel insurance
Fit to market research for the group's innovation projects
"Fast & Fresh has been working on our innovation projects for almost 5 years now.
We appreciate the quality and relevance of their work and the deliverables, which always meet our expectations perfectly. In particular, the quality and depth of the strategic analyses.
Change in fit to market from families to generation z
"We appreciated not only the quality of the research carried out, but also the professionalism of the team and their willingness to talk to us throughout the study".
Organon, women health laboratory
Fit to market with the demands of the new generation of doctors for lab advice
"Fast & Fresh has very strong expertise in both user research and strategy and they don't count the hours in producing quality deliverables."
Euler Hermes, crédit insurer
Finding a fit to market with SMEs
"Olivier's support, in particular his ability to analyse and his vigilance in not falling back into the ways of business experts / keeping the chakras open".
Rhomberg, Swiss Jeweller
Internationalisation and fit to market with the French market
"The Fast & Fresh agency was always ready to help us and was able to meet our deadlines thanks to a well-structured project. The mock-ups provided fully met our expectations, thanks in particular to user testing. An agency to be recommended."
En Voiture Simone, auto-écoles en lignes
Finding a fit to market with generation Z
"We really liked Fast & Fresh's professionalism: on time, on schedule, impeccable project management, and the quality of the deliverables."
UCPA Sport Station
Finding a fit to market with sports centre users
"We really appreciated the uniqueness of the work methodology based on human sciences and design. The relevance and approach of the agency's founder".
Perial investissements SCPI
Recherche d'un fit to market digital avec les clients papier
"The team's active listening and ability to take us down a path never taken by our market, while remaining true to our values."
We carry out the classics: online surveys, ergonomic audits, user tests, ethnographic studies, mock-up and wireframe tests...
But above all, we carry out value-added tests: customer usage mapping, prospective tests, psychology experimentation, iconic tests, care tests, constrained tests...
International user research
Through the projects carried out for our major customers, we have built up a network of partners capable of carrying out user tests all over the world. We cover key countries such as France, England, Germany, Spain, Italy, Scandinavia, the United States, Australia, Singapore and Dubai. If your project has an international stature, we can help you.
A breakthrough strategy, the real thing
We have helped Allianz, Samsonite, Aramisauto, AccorHotels, UCPA... to review their service strategy.
But most of all, we know how to make the transition between User Research, Strategy and Design: the worst thing that can happen for you is to do a long work of User Research and Product Strategy and then see all your efforts ruined when it comes time to move to UX / UI. We help you to keep the marrow of your thinking.
Don't start your design sprints blind anymore. Don't make any more websites or services without knowing where you're going.
Go beyond the universe of descriptive statistics that you are currently using and that mislead you to move on to correlative, causal and predictive statistics tests to identify new levers for action.
On the other hand, once you understand how people function, you can build the right measurement indicators. We can help you set up the key probes to measure the reliability of your product, its social impact and its real usefulness beyond simple conversion figures.
Psychology / Sociology of uses & Prospective
Listening to customers & Measuring satisfaction
Emerging trends & weak signals
Test logistics (panels, recruitment...)
Launch new concepts
Study of needs & expectations / Market research
Exploration of new market segments
Exploration of new product lines
Testing of commercial and communication offers
Detection of opportunities & weaknesses of the competition
Design of new services
Modeling / Prototyping
Link to incubators
Statistical data analysis (Online surveys & Data)
Research & Understanding of user needs
Diagnosis of market usage
Construction of innovation strategies
Axiomatic & Disruption axes
Ethical & fair design possibilities
Modeling & Prototyping
Expertise of existing acquisition paths
Implementation of acquisition strategies (AARRR)
Listening to the customer on the keywords used
Creation of storytelling
Online advertising campaigns (SEA, Linkedin, Instagram, Programmatic...)
Ergonomic / UX / SEO expertise of landing pages
Creation of conversion landing pages
Design Web & Mobile Services
Design thinking & Sprint design
User journeys / User paths
Mechanics of engagement
Service page trees
Ergonomics & UX
Macro-architecture & Wireframes
Graphic design & Art direction
Web & Mobile Development
Against Nudging & Neuromarketing
Place & Importance of the human being in innovation logics
Search for bright patterns in serving users
Innovation through Human Sciences
Effectiveness of ethical practices
Psychology & Listening to customers
User Research & UX Design
Training with Gobelins
Training with IONIS education group