Web Analytics
  • Fast & Fresh

    France's leading User Strategy agency.


    Since 2009, we have been helping companies such as Deezer, Dior, IKEA, Orange, AccorHotels, UCPA, Allianz, MMA, Klésia... to define their fit to market and their traction point, particularly with generations Y & Z.


    Our experts in Psychology, Sociology and Innovation Strategy

    help you get through the complexity of usages to reconnect with the real needs of your customers.

  • Find your fit to market faster

    with usage psychology

  • We are featured in the national press

    Harvard Business Review, Challenges, le Figaro, 20mn talk about our achievements

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    AccorHotels Jo&Joe

    Read the Harvard Business Review, Challenges and Le Figaro article on how we helped Marie-Suzanne Locqueneux think about the service strategy of the new AccorHotels brand

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    UCPA Sport Station

    The interview on the construction of the new UCPA sports complexes which aim to bring sport and health back into your daily life

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    Epitech Digital

    The article in the newspaper 20 mn where we talk about our students and how we teach them to respect users who can never be reduced to simple consumers

  • The Opinions of our corporate customers

    All our reviews are verified by Sortlist 

    Allianz, personal & travel insurance

    Fit to market research for the group's innovation projects

    "Fast & Fresh has been working on our innovation projects for almost 5 years now.


    We appreciate the quality and relevance of their work and the deliverables, which always meet our expectations perfectly. In particular, the quality and depth of the strategic analyses.

    Deezer, musical streaming

    Change in fit to market from families to generation z

    "We appreciated not only the quality of the research carried out, but also the professionalism of the team and their willingness to talk to us throughout the study".

    Organon, women health laboratory

    Fit to market with the demands of the new generation of doctors for lab advice


    "Fast & Fresh has very strong expertise in both user research and strategy and they don't count the hours in producing quality deliverables."

    Euler Hermes, crédit insurer

    Finding a fit to market with SMEs


    "Olivier's support, in particular his ability to analyse and his vigilance in not falling back into the ways of business experts / keeping the chakras open".

    Rhomberg, Swiss Jeweller

    Internationalisation and fit to market with the French market


    "The Fast & Fresh agency was always ready to help us and was able to meet our deadlines thanks to a well-structured project. The mock-ups provided fully met our expectations, thanks in particular to user testing. An agency to be recommended."

    En Voiture Simone, auto-écoles en lignes

    Finding a fit to market with generation Z


    "We really liked Fast & Fresh's professionalism: on time, on schedule, impeccable project management, and the quality of the deliverables."

    UCPA Sport Station

    Finding a fit to market with sports centre users


    "We really appreciated the uniqueness of the work methodology based on human sciences and design. The relevance and approach of the agency's founder".

    Perial investissements SCPI

    Recherche d'un fit to market digital avec les clients papier


    "The team's active listening and ability to take us down a path never taken by our market, while remaining true to our values."

  • Our method for speeding up the search for your fit to



    To diagnose at heart what's not working in your customer relations or in the services you offer.



    To go beyond tactical and cosmetic solutions and hackneyed recipes, put things back on track and create a profound remedy that really works.



    To give substance to your solution, to get you back in the race, to take care of the situation and to reconnect your company with the real needs and practices of your users.

  • Understand your users much more deeplY

    You need to understand the needs and expectations of users to make foresight, identify weak signals, identify emerging trends and understand the behaviors of your consumers. Classical consumer studies (interviews, focus groups, UX tests...) do not give you satisfaction or you do not know what to do with the results. Your customer listening is stagnating and surveys, "mystery" field visits and other "empathy maps" are getting you nowhere. It's time to call on expert consultants, Psychologists and Sociologists, able to understand and help users with new testing methods that will give you the keys to new innovation and breakthrough strategies, both in digital and retail.


    We carry out the classics: online surveys, ergonomic audits, user tests, ethnographic studies, mock-up and wireframe tests...


    But above all, we carry out value-added tests: customer usage mapping, prospective tests, psychology experimentation, iconic tests, care tests, constrained tests...

    Usage Mapping tests

    Iconic Tests

    Constraints Tests

    Scientific Experimentations

  • International user research

    Through the projects carried out for our major customers, we have built up a network of partners capable of carrying out user tests all over the world. We cover key countries such as France, England, Germany, Spain, Italy, Scandinavia, the United States, Australia, Singapore and Dubai. If your project has an international stature, we can help you.

    Paris, Londres, Francfort, Madrid, Rome

    Test rooms, User Research, UX analysis, User tests

    Dubai, Ryad, le Caire

    Test rooms, User Research, UX analysis, User tests


    Test rooms, User Research, UX analysis, User tests

    Mexico, Rio, Sao Paulo

    Test rooms, User Research, UX analysis, User tests

  • A breakthrough strategy, the real thing

    Marketing Directors, Innovation Directors and Communication Directors, you sincerely want to make a good product for your customers, so you can no longer be satisfied with low-level graphical answers. It's up to you to understand the issues thoroughly and make the right decisions.


    We have helped Allianz, Samsonite, Aramisauto, AccorHotels, UCPA... to review their service strategy.
    But most of all, we know how to make the transition between User Research, Strategy and Design: the worst thing that can happen for you is to do a long work of User Research and Product Strategy and then see all your efforts ruined when it comes time to move to UX / UI. We help you to keep the marrow of your thinking.


    Don't start your design sprints blind anymore. Don't make any more websites or services without knowing where you're going.



    Engagement Mechanics

    Design Sprint, DA, UX, Prototyping, UI

  • Exceed your current and misleading statistics

    Do you need to ensure your acquisition strategies, your e-commerce strategies or simply your ability to dialogue and help your users? Our statisticians in Human Sciences are graduates of ENSAE (INSEE) and whose masters are the cracks of the discipline. They will help you to better understand the profiles and needs of your consumers, to detect unsuspected targets and to base your persona on scientific and tangible data rather than romanticize them with a raised finger.


    Go beyond the universe of descriptive statistics that you are currently using and that mislead you to move on to correlative, causal and predictive statistics tests to identify new levers for action.


    On the other hand, once you understand how people function, you can build the right measurement indicators. We can help you set up the key probes to measure the reliability of your product, its social impact and its real usefulness beyond simple conversion figures.

    Statistiques descriptives

    KHI2 & PEMs

    Tests corrélatifs


  • Our Digital & Retail Expertise

    Understand your users

    Online Surveys
    Psychology / Sociology of uses & Prospective
    User Research
    Listening to customers & Measuring satisfaction
    Emerging trends & weak signals
    Scientific experiments
    International studies
    Test logistics (panels, recruitment...)

    Launch new concepts

    Study of needs & expectations / Market research
    Exploration of new market segments
    Exploration of new product lines
    Testing of commercial and communication offers
    Detection of opportunities & weaknesses of the competition
    Design of new services
    Modeling / Prototyping
    Link to incubators

    Invent new services & innovate

    Statistical data analysis (Online surveys & Data)
    Research & Understanding of user needs
    Diagnosis of market usage
    Construction of innovation strategies
    Axiomatic & Disruption axes
    Engagement design
    Ethical & fair design possibilities
    Modeling & Prototyping
    Concept testing

    Acquire customers

    Expertise of existing acquisition paths
    Implementation of acquisition strategies (AARRR)
    Listening to the customer on the keywords used
    Creation of storytelling
    Online advertising campaigns (SEA, Linkedin, Instagram, Programmatic...)
    Mailing campaigns
    Ergonomic / UX / SEO expertise of landing pages
    Creation of conversion landing pages

    Design Web & Mobile Services

    Usability audits
    Design thinking & Sprint design
    User personas
    User journeys / User paths
    Mechanics of engagement
    Service page trees
    Ergonomics & UX
    Macro-architecture & Wireframes
    Graphic design & Art direction
    User testing
    Web & Mobile Development

    Against Nudging & Neuromarketing

    Place & Importance of the human being in innovation logics
    Search for bright patterns in serving users
    Innovation through Human Sciences
    Effectiveness of ethical practices
    Psychology & Listening to customers
    User Research & UX Design


    Training with Gobelins
    Training with IONIS education group