Our innovation services
In-depth understanding of the user-service link
Aligning user profiling and strategic paths
Construction of product outlines
Ethical design with social impact
Identifying emerging trends and needs
Converting research into strategy
Creating & Positioning new products
Human Sciences-based innovation strategy
Customer acquisition strategy that respects the customer
User engagement mechanisms
Sales pitch & Manifesto
Positioning on Social Networks
Links with users
Linking corporate DNA with user DNA
Content strategy & Storytelling
Brand territories & Guidelines
Training in User Psychology
Impact of ethics
The latest Accor hotel brand for Generation Z
A real diagnosis from the outset
No graphic or advertising premise
Most of the time, when agency projects don't work, it's not because the execution is bad - agencies are professionals at execution. When your projects don't work, it's often because the initial diagnosis was poorly made (or not made at all). Stop making graphic, economic or advertising diagnoses - all problems are human. Take a step back: we'll help you to distinguish between the true and false in problems, so that you don't waste your time solving pipe dreams.
Get away from empty methods
Think outside the box
The second (very) big problem in creation and innovation is that bad methods die hard. Brainstorming, personas, user journeys, all these methods that you think are reliable are in fact your worst enemy. We explain to you scientifically why these methods don't work, or why they're just methods of execution and graphic representation that can't replace strategy.
Don't follow your users
Get ahead of them, surprise them
Do you really believe that by simply giving users everything they want you will strengthen your brand relationship? Do you think it will make them less disloyal? That they'll like you more? What if, in creation as in love, you started to become playful, surprising and amusing instead of simply following the rules? Get out of those dead advertising posters where nothing sticks out and start creating playgrounds.
Work with trainers
And not just consultants
A consultant doesn't have time to think. They just do it. We are teachers. We take the time to think, to explain, to train, to pass on to our students and to your teams. Because if you don't understand the concepts, if you apply recipes, if you don't integrate the principles of creativity, nothing will happen. Nothing will change.
Do you need help?
Do you have any questions? Do you need any help?
Please contact us.
Legal information FAST&FRESH is a limited liability company with share capital of 287,000 euros, whose registered office is located at 15 rue des Halles 75001 PARIS and which is registered in the PARIS Trade and Companies Register under number 909 827 453. Intracommunity VAT number FR50909827453 TEL : +33 (0) 1 89 71 14 04 Email address: email@example.com Hosting: OVH 2 rue Kellermann - BP 80157 59053 ROUBAIX CEDEX 1 & Strikingly: 120 Clipper Dr, Belmont, California, 94002, United States Terms and conditions of use WHO WE ARE FAST&FRESH is a limited liability company with a share capital of 287,000 euros, whose registered office is located at 15 rue des Halles 75001 PARIS and which is registered in the PARIS Trade and Companies Register under number 909 827 453. Its main activity is research into usage psychology. DEFINITION : User: any person who consults the site, Internet user: refers to anyone who consults the site, regardless of whether they are a subscriber or a user. Publisher: designates the company FAST&FRESH. ARTICLE 1- PURPOSE OF THE GCU AND OBJECTIVE OF THE SITE The purpose of these General Conditions of Use (GCU) is to define, on the one hand, the conditions under which the user may access and use the Internet site and, on the other hand, the conditions under which the publisher makes information and/or services available to Internet users on the site. By accessing or using the website, the user declares that he/she has read the GCU and accepts them unreservedly. These GCU apply to the entire content of the website, including but not limited to text, images, graphics, logos, trademarks and computer code, and blogs. The publisher reserves the right to modify these GTCU at any time; modifications to the GTCU will be published on the website and will come into force as soon as they are published. By continuing to use the website after publication of the changes, the user accepts the new GTCU. If you do not accept the changes made to the general terms and conditions of use of the website. You must cease all use of the site. The purpose of the site is to provide users with information, in any medium, enabling them to discover the various activities and services offered by FAST&FRESH, its news, and information related to its fields of activity. The site also offers a function enabling users to contact the company by means of contact forms. ARTICLE 2- WARNING REGARDING THE CONTENT AND INFORMATION ON THE SITE Despite the care taken to verify and ensure the accuracy of the information, the publisher cannot guarantee the accuracy, completeness, reliability or performance of the precise information contained on the site. Consequently, the company cannot be held responsible for any errors, omissions, inaccuracies or imprecisions in the content of the website. In fact, FAST&FRESH is only bound by an obligation of means concerning the information it makes available to the user. The information contained on the website is provided for information purposes only. Internet users remain fully and exclusively responsible for the use of information obtained from the site. Consequently, the publisher may under no circumstances be held liable for any damage whatsoever resulting from the interpretation or use of the information and/or documents available on this site. The information and/or documents available on this site may be modified at any time. ARTICLE 3-INTELLECTUAL PROPERTY All the information on the site and the services, including, without limitation, the texts, images, logos, illustrations, graphic creations, videos, photographs, brands, slogans, drawings, codes, computer programs, animated sequences, with or without sound, as well as all works and other elements integrated into the site are the property of the publisher or of third parties who have been authorised by the publisher to use them. All elements of the site are protected by copyright, trademark law, designs and models or any other intellectual property right. Any reproduction, representation, use or modification by any process whatsoever and on any medium whatsoever of all or part of the site, of all or part of the various works that make it up, without having obtained the prior authorisation of the company FAST&FRESH, is strictly prohibited, and constitutes an infringement of copyright and may result in civil and/or criminal legal proceedings as well as the payment of damages. Use of the website does not confer any intellectual property rights on the user. ARTICLE 4- USE OF THE CONTACT FORM Use of the contact form provided on the website is subject to these general conditions of use. By using the contact form, the user agrees to provide accurate, complete and up-to-date information. The user undertakes not to use the contact form to transmit illegal, defamatory, obscene or offensive content or content infringing the rights of others. The publisher undertakes to process the personal data collected via the contact form in accordance with the laws and regulations applicable to the protection of personal data. Personal data collected via the contact form will not be used for commercial purposes without the express consent of the user. The publisher reserves the right to delete any request considered abusive or inappropriate. By using the contact form, the user agrees to comply with these general conditions of use and with the applicable laws and regulations. ARTICLE 5- OBLIGATIONS OF THE USER The user undertakes to use the website in accordance with applicable laws and regulations and not to infringe the rights of others. The user also undertakes not to use the website for illegal and/or immoral, fraudulent or harmful purposes. Users are prohibited from deleting or modifying the data contained on the site. In particular, they must ensure that they do not introduce viruses, malicious code or any other technology harmful to the site. He/she undertakes not to use any devices or software of any kind that might disrupt the operation of the site. Users are solely responsible for their use of the website. Under no circumstances may the publisher be held liable for the consequences of the use of the website by the user. The user undertakes not to use the website in a way that could damage, deactivate, overload or alter the operation of the website or the servers or networks connected to the website. The user undertakes not to bypass, modify, decompile, deactivate or in any other way interfere with the site's security systems or with the functionalities that prevent or restrict use. ARTICLE 6- LIABILITY Use of the Internet involves risks inherent in the network, and the user is therefore solely responsible for any damage, whether material or immaterial, that may be caused by using the site. It is the user's responsibility to take all appropriate measures to protect their own data and/or software stored on their computer equipment. The publisher cannot be held liable for any damage caused by the use or inability to use the site, including damage to the user's computer system or loss of data resulting from the user's use of the site. Furthermore, the publisher is not liable for any disruption in the use of the services, the impossibility of using the services as a result of an interruption, a failure of the Internet network and/or Internet access services, or the presence of viruses on the site. The publisher is not liable for the consequences of the user's failure to comply with the general conditions of use or for the suitability of the site for the user's particular needs. ARTICLE 7- MANAGEMENT OF PERSONAL DATA The publisher undertakes to comply with the regulations in force applicable to the processing of personal data and in particular the provisions of Act 78-17 of 6 January 1978 as amended and EU Regulation 2016 /679 of the European Parliament and of the Council of 27 April 2016. (RGPD). ARTICLE 8- HYPERTEXT LINKS Our site may provide links to other websites or other sources of information managed by partner sites. Insofar as we cannot exercise any control over these partner services and external sources, we inform you that our company makes no commitment as to the availability and content of these sites and external sources, and declines any responsibility for the content, advertising, products, services or any other material available on or from these sites or external sources. Our company also accepts no responsibility for any damage or loss, whether actual or alleged, arising from or in connection with the use of, or reliance on, the content, goods or services available on these partner services or external sources. ARTICLE 9- COOKIES The site uses cookie technology to improve navigation and the experience of site users. During consultation of the site, cookies may be saved on the browsers of the medium used, whatever the terminal (computer, tablet, Smartphone). In particular, they are used for identification purposes, to analyse visitor numbers and the use of elements of the site. For more information, see our policy on cookies. ARTICLE 10 - APPLICABLE LAW AND SETTLEMENT OF DISPUTES These terms and conditions are governed by French law, in terms of both substance and form. In the event of a dispute, the parties agree to seek an amicable solution before bringing the matter before the competent French court.