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  • Psychology of Use & user research

    Are you entering a new market and need certainty about the services you can offer? Your market has changed and you need to relaunch your offers and win back lost customers but you don't know how? Are you facing a blockage with users and no one can solve it? Or are you just disappointed with the studies proposed by agencies that always give you the same flat answers that go round and round?


    Our psychologists and sociologists help you stop just hearing and start really listening.

  • qualitative interviews & listening to customers

    How do our methods differ and help you better reconnect to your users.

  • Corporate USer Research

    UCPA Sport Access - Giving back the desire to go to gym

    We worked nearly 2 years with UCPA teams to understand why users are deserting sports halls and to bring new sports complexes out of the ground all over France.

  • Move from just listening to the customer to a strategic view of the problem


    Get out of the verbatim studies

    When you're running a high-stakes, time-pressured project, you can't just have a "verbatim" study that just lists a bunch of random insights that you already know. You need a vision and actionable scope.


    Get to the heart of customer listening

    You need to get to the heart of the matter, to understand what is going on and what the key issues are going to be. You need to conduct a thorough customer survey to understand what people really need.


    Our method

    Entrust your user research to real experts with degrees in Human Sciences: our Psychologists and Sociologists are the only real engineers in human behaviour. They will enable you to go far beyond the usual focus groups and empathy methods to achieve real scientific research that sheds light and reconnects you with your users.

  • Our research services

    User research

    Review & enhancement of your existing data
    Observations in the field
    Usage mapping test
    Iconic tests
    Constrained tests
    Utility testing
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    Sociological Interviews
    User Tests
    Ergonomic audits
    International studies (Europe, United States, Asia, Middle East)

    Academic Research

    Cognitive Psychology
    Usage Mapping
    Emerging Trends
    Scientific Experiments
    Scientific Partnerships
    Consulting experts
    Research Publications

    User Journeys

    Qualitative - quantitative link
    Customer Profiling & Personae
    Users' path
    Gateways of needs with users
    Ethical design with users


    User recruitment
    Test Rooms
    Remote testing
    Converting Research into Design

  • Our latest studies

    Plus simple

    How to better protect Taxis and Uber Drivers

    En Voiture Simone

    Why do people take
    so long to pass their driving license?

    Allianz Travel

    What does it mean to protect users?


    Uses of music applications

  • Perial

    How to sell sustainable real estate?

    Théâtre du Châtelet

    Why do young audiences shun the theater?


    How can a loyalty program

    really help users?


    Research on new beauty rituals

  • Our differentiators

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    Tests that others don't do

    Mapping tests, Iconic tests, Constrained tests...

    All these scientific and innovative tests allow us to understand the users as accurately as possible and to help them in the best possible way.

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    Real experts with diplomas

    Psychologists and Sociologists

    That's the problem today: User Researcher and UX Researcher titles do not exist and are not protected. This opens the door to all kinds of abuse. Everybody and everybody improvises "Researcher" and charlatans make beginner's mistakes. Our Researchers are real researchers, graduates in Psychology and Sociology at university and that changes everything for the credibility of your study results.

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    No neuromarketing or forced sales

    Our job is to help you understand the complexity and richness of human behavior. We follow the code of ethics of the Psychologist. If your intention is to manipulate users to force them to buy, do not come to us. In any case, these bandit methods are not sustainable in terms of CSR: when users realize that you have betrayed them, your brand is finished and with good reason.

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    Research tax credit

    30% discount on your studies

    Our tests have been recognized as innovative by the state. We are therefore entitled to offer you a research tax credit.

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    No focus groups!

    Only scientific methods

    The techniques used by most agencies (user introspection, brainstorming, focus groups...) have been known to produce false and biased results for over 50 years. We offer you state-of-the-art investigation techniques and high-performance tools (Mapping tests, iconic tests, Biopack, Eye tracker, Face Reader, E-Prime...).

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    We train researchers

    And for 10 years now

    We work in close collaboration with the Psychology Laboratory of Montpellier III. This allows us to keep our clients up to date with the latest research, to have access to rare test material and first-rate statistics for your projects. We are also involved in the Master of Research program.

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    We covert Research into Design

    Strategy & Sprint design

    Strategy and sprint design allow us to transform the trial where others leave you with a powerpoint of results in your hands.

  • DO you need help?

    Leave us a message.

  • Our blog articles on user search