Psychology of Use & user research

All these scientific and innovative tests allow us to understand the users as accurately as possible and to help them in the best possible way.

That's the problem today: User Researcher and UX Researcher titles do not exist and are not protected. This opens the door to all kinds of abuse. Everybody and everybody improvises "Researcher" and charlatans make beginner's mistakes. Our Researchers are real researchers, graduates in Psychology and Sociology at university and that changes everything for the credibility of your study results.

Our job is to help you understand the complexity and richness of human behavior. We follow the code of ethics of the Psychologist. If your intention is to manipulate users to force them to buy, do not come to us. In any case, these bandit methods are not sustainable in terms of CSR: when users realize that you have betrayed them, your brand is finished and with good reason.

Our tests have been recognized as innovative by the state. We are therefore entitled to offer you a research tax credit.

The techniques used by most agencies (user introspection, brainstorming, focus groups...) have been known to produce false and biased results for over 50 years. We offer you state-of-the-art investigation techniques and high-performance tools (Mapping tests, iconic tests, Biopack, Eye tracker, Face Reader, E-Prime...).

We work in close collaboration with the Psychology Laboratory of Montpellier III. This allows us to keep our clients up to date with the latest research, to have access to rare test material and first-rate statistics for your projects. We are also involved in the Master of Research program.

Strategy and sprint design allow us to transform the trial where others leave you with a powerpoint of results in your hands.